Friday, August 5, 2016

Nimble Giant (Troegs Brewing)

This year saw Kysela finally let go of distribution rights two Troegs. Va Eagle bought the rights statewide and did some horse trading for other brands. I was not super excited at first, but have been very impressed with the recent marketing change and the production of a second limited release hoppy beer in a great format. Nugget Nectar will be the mid to late winter limited release and nimble giant will be the mid to late summer limited release double IPA.
Troegs is a family brewery from Pennsylvania that has been around since 1996, but has been in Virginia for as long as I can remember. They are probably best known for nugget nectar, a seasonal release that causes hysteria every winter. A recent branding update, and new beers such as solid sender and nimble giant have created fresh buzz about this brand. Nimble giant was exactly that, a huge beer that sneaks up on you. With a little more buzz and lead time next year I think this beer will be a new anticipated release that rolls off the shelf as quick as it can be stocked.
 

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