Aleheads (Podcasts)

     Right when you think you have cornered all the avenues on keeping up with your hobbies and interest, podcasts! Damn you Dan Mazzio, between Facebook, blogs, websites, tasting room chatter, and beer apps I get plenty of info about the business I love. Since I started in nova just keeping up with what is hot week from week has gotten impossible, now I can kill time driving listening to almost anything via my iPhone. A good friend of mine recently started a podcast that's two guys having a good time talking about shit that makes them laugh. I have been tricked into getting into the banter, but a call in is impossible, it's recorded. Padric, of Dan & Padric, mentions he is into listening to podcasts, so with only 7 episodes so far, I wandered into the beer section. Imagine that!
    The first station I stumbled across was three guys who didn't seem to know anything about beer. In the first 5 minutes they hated on their boss and said fuck 1000 times, Tarantino style. The second selection that popped up was Aleheads, with an interview of Greg Koch, founder and CEO of stone brewing company. This year Greg released the enjoy by series, in which he discussed the importance of beer getting to the public in a timely fashion. Enjoy by is a series that is meant to be had fresh. If you see one out of date, and you drink it, that's not the fresh offering that stone intended. Like most brewers, Greg lays the blame on all that is evil in beer squarely on the distributor, nice guy. It's always the shit that rises to the top on that matter. As an employee of a distributor, I place the blame on the retailer. There needs to be more education, which needs to be a team effort between the supplier and distributor. If you are curious about what education I am referring to, comment below.
    Overall I can see hear hard it is to develop rhythm and voice doing radio. Engaging an audience constantly, and not talking yourself into dead ends. Greg Koch wouldn't shut up, but I will tune in to Aleheads again tomorrow AM. I found myself laughing, thinking how bored you have to be, or what you do to stumble into podcasts. I shall use it to break up trying to figure out what my pandora mood is and to avoid fm radio.

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